Our Journey

20+ years of building what banks run on

Today iSentric is launching DEOSX and Identity & Trust. It started in 2003 with SMS messaging for Malaysian businesses, and grew into mobile banking, customer authentication and secure messaging for banks. The timeline runs from today back to 2003; milestones marked Identity show how that work grew.

Colleagues reviewing plans at a table with laptops
2026
DEOSX and Identity & Trust
2016
Mobile identity R&D begins
2014
ASX listing
2008
Appointed by Al Rajhi Bank
2003
Founded

2026 onward

Launching DEOSX

Borderless digital banking, under our clients' brands

  1. 2026

    Launched DEOSX, our digital banking arm. DEOSX lets banks, central banks and governments launch digital wallets, their own digital money, instant cross-border payments, tokenised assets and trade finance under their own brand and licence, added on top of the systems they already run and live in months.

  2. 2026

    Five DEOSX products, Digital Banking, Digital Money, Payments & Settlement, Markets & Liquidity, and Trade & Supply Chain Finance, share one foundation of identity, compliance and oversight, with Shariah built in. Explore DEOSX.

  3. 2026 · Identity

    Brought digital ID, authentication, attestation, approvals and secure access together as Identity & Trust, the foundation every DEOSX product runs on. Explore Identity & Trust.

  4. 2026 · Identity

    Ovanti refocused on iSentric. The FY26 Annual Report describes more than two decades serving banks and lists customer authentication first among iSentric's services.

  5. 2026

    Signed non-binding MoUs with EthSystems and TEIZA to explore privacy-preserving settlement and sovereign blockchain infrastructure for DEOSX clients. Read the announcement.

2024 to 2025

Part of Ovanti

A new group and a sharper focus

  1. 2024 to 2025

    Introduced WhatsApp Business API and omnichannel chat for enterprise clients.

  2. 2024

    Became an Associate Member of the Malaysia Mobile Technology Association (MMTA).

  3. 2024

    The group became Ovanti Limited (ASX: OVT). We moved to The Ampwalk, Kuala Lumpur. Ovanti reported that iSentric serves five of Malaysia's top ten banks, including Bank Islam, Bank Rakyat and BSN.

2017 to 2023

Digital banking, apps and secure messaging at scale

Inside the banks, at volume

  1. 2021 to 2023

    Ran bulk SMS, two-way SMS, web portals, mobile apps and loyalty systems for clients across banking, insurance and retail.

  2. 2021

    Reported up to 85 million mobile banking transaction events a quarter to the ASX.

  3. 2020 · Identity

    iSentric Limited was renamed IOUpay Limited (ASX: IOU). The announcement described iSentric as enabling Malaysian banks to securely authenticate their end customers.

  4. 2020 · Identity

    Processed 18 million customer authentication and mobile banking transactions a month. Added buy now pay later processing and cloud migration services.

  5. By 2019

    Hosted Bank Islam's SMS banking portal.

  6. 2017

    Entered a fintech partnership with Public Bank to build a mobile payment app, with iSentric processing merchant payments. Added mobile backend services and digital wallet solutions for financial institutions.

  7. 2017

    Delivered mobile banking for Public Bank and Cambodian Public Bank, the Sunway Pals loyalty app, the Sports Toto app and bill payment services for Kuwait Finance House Malaysia.

2012 to 2016

Payments, content and an ASX listing

From one product to a mobile business group

  1. 2016

    Built “SEB cares”, Sarawak Energy's omni-channel customer service app.

  2. 2016 · Identity

    Began research and development in second-factor authentication, mobile identity management and biometric eKYC.

  3. 2016

    Won our first digital banking contract outside Malaysia: the Nexus platform, built on IBM MobileFirst, for Cambodian Public Bank. Our Malaysian clients included 13 major banks.

  4. 2015

    Completed the acquisition of Arte Mobile in Indonesia, and described ourselves to the ASX as the largest mobile banking solution and service provider in Malaysia.

  5. 2014

    Grew into three divisions: Enterprise Mobility, Digital Payments and Digital Media Services, adding digital banking, mobile device management and app development. Agreed to acquire Arte Mobile Technology and Datamorph Services.

  6. 2014

    Listed on the Australian Securities Exchange as iSentric Limited (ASX: ICU) in September.

  7. 2014

    Celcom named our MobilityGames platform its “Most Promising Service”.

  8. 2013

    Donaco International agreed to acquire iSentric, and we began a partnership with Huawei for micropayment and content delivery. Celcom recognised iSentric in its Q2 2013 Growth Incentive Challenge for 94% monthly growth in digital services.

  9. 2012

    Our CEO presented “Mobile Banking in MicroFinance for Emerging Market” at BankTech Asia.

  10. 2012

    Organised the business into three brands: Mobility2U (business messaging and marketing), MRuncit (mobile commerce and prepaid reload) and Mariku (mobile content). Added mobile micropayments across all Malaysian telcos and mobile microfinance.

2007 to 2011

Mobile banking for Malaysian banks

Mobility2U brings banking to the phone

  1. 2011

    Supported young entrepreneurs through AIESEC's EYLN, Startup Weekend, the NINA Asia Pacific Conference and D.A.R.E Biz Start, and partnered the Malaysia Online Games Tour.

  2. 2010

    Ran the SMS donation line for UNICEF Malaysia's “Get on Board” campaign.

  3. 2009

    Served clients in Malaysia, Singapore, Thailand and Indonesia. Launched the “Live.Out.Loud!” Chinese mobile news portal with Maxis and SinChew-I, and a 3G video portal for enterprises. Named an Enterprise 50 winner (No. 12), and our then CEO was a top nominee for Ernst & Young Entrepreneur of the Year.

  4. 2008

    Introduced Mobility2U Mobile Banking to Indonesian banks with partner Pt Pratesis, with contacts in Singapore and Jakarta.

  5. 2008

    Mobility2U Mobile Banking won a Merit at MSC Malaysia APICTA 2007. Took the bronze MSC Malaysia Award for Industry Excellence in IT at the MCBC Business Excellence Awards. Exhibited at the World Congress on IT (WCIT 2008).

  6. 2008

    Appointed by Al Rajhi Bank Malaysia to deliver Mobility2U Mobile Banking over SMS and J2ME, in three phases.

  7. 2007

    Exhibited J2ME and 3G mobile banking at Bank Tech Asia and the E-Banking Expo in Kuala Lumpur, and launched Outlook SMS for enterprises.

  8. 2007

    Signed as one of 18 Maxis Elite External Content Providers. Named a Golden Bull Award 2007 Outstanding SMEs Winner and received the SME Innovation Excellence Award 2007 from the SMI Association of Malaysia.

  9. 2007

    RHB Bank, Standard Chartered and AmBank Group were using iSentric mobile banking, built to comply with Bank Negara Malaysia guidelines on IT environment management. Tahan Insurance and ACE Insurance used our mobile solutions.

2003 to 2006

Mobile messaging pioneer

Taking business to the mobile phone

  1. 2006

    Named No. 67 on the Deloitte Technology Fast 500 Asia Pacific.

  2. 2006

    Partnered with Sin Chew to deliver SMS and MMS news to Maxis and Celcom subscribers. Presented at Mobile Content World Asia in Singapore.

  3. 2005 to 2006

    Added J2ME mobile banking, mobile ticketing, USSD services, interactive TV, RFID, fleet tracking, car navigation, an AI-based chat agent (iChat) and Smart Reload for Celcom prepaid dealers.

  4. 2003 to 2004

    Our site featured press coverage of national SMS lookup services on short code 36188, including national service selection checks and voter information.

  5. 2003

    Early clients included HomeLife, Guinness Anchor, Levi's and MCA. We also launched mobile ticketing, PDA sales tools and SMS campaign management, and presented on database and SMS marketing in Kuala Lumpur.

  6. 2003

    Founded by Aaron Lee and Roy Ng, both formerly of Accenture, with MSC Malaysia status. Our Mobile Messaging System let companies send alerts, promotions, surveys and coupons by SMS, and extended to WAP.

See where we are going next.